Where does x264 fit in all this? H.264 is certainly not going away, not for quite a while. In most sane parts of the world, software patents are a non-issue. But in the end, none of it matters for x264: we will continue our quest to create the best video compression software on Earth. Unlike Adobe, we don’t sit complacent when we are the best; we keep trying to become better. We add new features, improve compression, support new platforms, improve performance, and there’s far more to come. We don’t care that many H.264 encoders are so bad that they can be beaten by Theora or Xvid. We don’t care if VP8 comes out; that’s just another encoder to beat. We are here to ensure that the best choice is always free software by constantly making free software better.

via Diary Of An x264 Developer » Flash, Google, VP8, and the future of internet video.