Apple created and introduced what we now understand to be — and experience as — the modern smartphone.

It threw out inessential crap like hard buttons and extraneous sliders. It revolutionized battery life in high-power devices. It incorporated technology that understands how you’re holding a device so you don’t have to worry about, for example, switching from portrait to landscape displays. It designed an original yet intuitive interface that even the least tech-savvy person can understand immediately…

via Kind of a Hater • Portrait of the Google as a great artist.